Global Crisis Management The Transnational Model of Multinational Organizations
The transnational approach for multinational organizations, selected for this study, invites the transfer of practices to, from and within the affiliates; parent organization and subsidiaries are aware of their own role as well as the role of others (Bartlett & Ghoshal, 1989). While existing research has covered the relationship of structures and strategies, there is a gap with regards to the influence of the structure of the organization and the performance during a crisis (Lin & Carley, 2001). The application of the Structural-Functional Systems Theory to Bartlett and Ghoshal’s Transnational Model reveals that the ‘interplay’ between dynamic and static structures; i.e. the ‘fit’ between an organization and its environment, has an impact on crises.