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November 1, 2016

Global Crisis Management The Transnational Model of Multinational Organizations


The transnational approach for multinational organizations, selected for this study, invites the transfer of practices to, from and within the affiliates; parent organization and subsidiaries are aware of their own role as well as the role of others (Bartlett & Ghoshal, 1989).  While existing research has covered the relationship of structures and strategies, there is a gap with regards to the influence of the structure of the organization and the performance during a crisis (Lin & Carley, 2001).  The application of the Structural-Functional Systems Theory to Bartlett and Ghoshal’s Transnational Model reveals that the ‘interplay’ between dynamic and static structures; i.e. the ‘fit’ between an organization and its environment, has an impact on crises.



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